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Research papers

Panel and data quality

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research- especially Internet-based market research using online access panels.While usefully drawing attention to the issue of...

Catalogue: Panel Research 2006
Authors: Holland Hofman Brown, Renee Smith
Company: Harris Interactive (Europe)
October 8, 2006
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Citation

Brown and Smith (2006a, October 08). Panel and data quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/panel-and-data-quality


Research papers

How not to kill the goose that lays the golden egg

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response.It reviews and contextualises the history of...

Catalogue: Panel Research 2006
Author: Pete Cape
Company: Research Now SSI
October 8, 2006
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Citation

Cape, P. (2006a, October 08). How not to kill the goose that lays the golden egg. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-not-to-kill-the-goose-that-lays-the-golden-egg


Research papers

TV subscribers show some attitude

The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels. This predictive validity was assessed within the nationwide electronic audience panel in Mexico, which makes a...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Héctor Matus Castellanos, Jose Domingo Mora
Company: IBOPE AGB Mexico
June 23, 2005
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Citation

Castellanos and Mora (2005a, June 23). TV subscribers show some attitude. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-subscribers-show-some-attitude


Research papers

New ways of panel recruiting

This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey.The thesis is that motivation is a selection filter for the...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Otto Hellwig, Stefan Vosskötter
April 17, 2005
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Citation

Hellwig and Vosskötter (2005a, April 17). New ways of panel recruiting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-ways-of-panel-recruiting


Research papers

An exploratory study of the non-participation in the online surveys using access panels

During the last ten years, the evolution of ad hoc studies has been marked by the rise of the surveys carried out on access panels. Studies on access panels have extended to brand image tracking, advertising campaigns, lifestyles and values surveys...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Philippe Jourdan, Valerie Jourdan
April 17, 2005
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Citation

Jourdan and Jourdan (2005a, April 17). An exploratory study of the non-participation in the online surveys using access panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-exploratory-study-of-the-non-participation-in-the-online-surveys-using-access-panels


Research papers

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005
Author: A. J. Olivier
April 17, 2005
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Citation

Olivier, A. J. (2005a, April 17). The relevance of quality standards for international online access panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relevance-of-quality-standards-for-international-online-access-panels


Research papers

The use of direct access viewdata panels for media research

This paper describes how AGB Cable & Viewdata have applied a high tech data capture vehicle (Videotex) to media research. Panels are already established using Videotex terminals to allow respondents, on-line to a computer, to complete diaries or to...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: John Clemens, Tony Taylor
June 15, 1986
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Citation

Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research